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Monday, February 24, 2014

Huawei still aims for the U.S. smartphone market

Huawei still aims for the U.S. smartphone marketHuawei might be the world's third largest
smartphone manufacturer by market share, but it has yet to really get a
toe hold in the U.S. The large reason for this is the lack of a deal
with a major U.S. carrier to sell Huawei's high end models.
Huawei's Colin Giles said at MWC on Sunday that the manufacturer was
looking to build better relationships with U.S. carriers, and deal
directly with U.S. consumers using online stores. Giles is the executive vice president of Huawei's consumer business group.

about T-Mobile's recent elimination of the two-year contract business
model, Huawei sees this as an opportunity to try to get "in" with a
major U.S. carrier, similar to how Sony now has a relationship with
T-Mobile. Currently, Huawei has less than 10% of the U.S. smartphone market share owned by Apple or Samsung.

"We recognize that the U.S. is a very competitive and very tough market for us.
Recently there has been quite some change in the U.S. in terms of the
whole subsidy landscape, and so that provides a new opportunity for
players like us to come with a slightly different distribution strategy
than what we used to have."-Colin Giles, executive vice president, Huawei
the company is focusing its marketing in Europe on soccer clubs, and on
rugby in New Zealand, in the U.S. it is sponsoring movies. Last month, Huawei revealed a dual pronged plan to get traction in the U.S. market for its 4G LTE phones .
One part of the plan was to get its handsets inside U.S. carriers,
while the second part involved gaining a presence in stores that sell
unlocked models. Whether any of this will succeed, it is too early to know.

Still, at today's MWC unveiling of its new devices, the U.S. seems to remain a forgotten territory for the Chinese manufacturer

source: Reuters 

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