 When Slacker launched its big software overhaul
 in February, many were skeptical that a refresh could bring it back to 
prominence. Apparently, all that doubt was misguided: Slacker says it's 
racked up 6 million new listeners in the past three months, 3.5 million 
of which are on mobile. They're more involved, too -- there are 100,000 
new paying customers, iOS installs have tripled and members of all kinds
 tune in for an average of 25 percent longer. And did we mention that 
Slacker may even benefit from the rush? Where some peers face a constant
 fight to stay above water
 without enough premium customers, Slacker says both its ad-supported 
free radio and paid on-demand service are profitable. While there's no 
guarantee the company will hold on to those bedazzled new users, it's 
good to see renewed competition in a field with fewer and fewer participants.
When Slacker launched its big software overhaul
 in February, many were skeptical that a refresh could bring it back to 
prominence. Apparently, all that doubt was misguided: Slacker says it's 
racked up 6 million new listeners in the past three months, 3.5 million 
of which are on mobile. They're more involved, too -- there are 100,000 
new paying customers, iOS installs have tripled and members of all kinds
 tune in for an average of 25 percent longer. And did we mention that 
Slacker may even benefit from the rush? Where some peers face a constant
 fight to stay above water
 without enough premium customers, Slacker says both its ad-supported 
free radio and paid on-demand service are profitable. While there's no 
guarantee the company will hold on to those bedazzled new users, it's 
good to see renewed competition in a field with fewer and fewer participants.
Thursday, May 09, 2013
Slacker Lures 6 million Listeners, Makes Profit
 When Slacker launched its big software overhaul
 in February, many were skeptical that a refresh could bring it back to 
prominence. Apparently, all that doubt was misguided: Slacker says it's 
racked up 6 million new listeners in the past three months, 3.5 million 
of which are on mobile. They're more involved, too -- there are 100,000 
new paying customers, iOS installs have tripled and members of all kinds
 tune in for an average of 25 percent longer. And did we mention that 
Slacker may even benefit from the rush? Where some peers face a constant
 fight to stay above water
 without enough premium customers, Slacker says both its ad-supported 
free radio and paid on-demand service are profitable. While there's no 
guarantee the company will hold on to those bedazzled new users, it's 
good to see renewed competition in a field with fewer and fewer participants.
When Slacker launched its big software overhaul
 in February, many were skeptical that a refresh could bring it back to 
prominence. Apparently, all that doubt was misguided: Slacker says it's 
racked up 6 million new listeners in the past three months, 3.5 million 
of which are on mobile. They're more involved, too -- there are 100,000 
new paying customers, iOS installs have tripled and members of all kinds
 tune in for an average of 25 percent longer. And did we mention that 
Slacker may even benefit from the rush? Where some peers face a constant
 fight to stay above water
 without enough premium customers, Slacker says both its ad-supported 
free radio and paid on-demand service are profitable. While there's no 
guarantee the company will hold on to those bedazzled new users, it's 
good to see renewed competition in a field with fewer and fewer participants.
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