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Thursday, May 09, 2013

Slacker Lures 6 million Listeners, Makes Profit

Slacker lures 6 million new listeners, bucks industry with profit on free and paid usersWhen Slacker launched its big software overhaul in February, many were skeptical that a refresh could bring it back to prominence. Apparently, all that doubt was misguided: Slacker says it's racked up 6 million new listeners in the past three months, 3.5 million of which are on mobile. They're more involved, too -- there are 100,000 new paying customers, iOS installs have tripled and members of all kinds tune in for an average of 25 percent longer. And did we mention that Slacker may even benefit from the rush? Where some peers face a constant fight to stay above water without enough premium customers, Slacker says both its ad-supported free radio and paid on-demand service are profitable. While there's no guarantee the company will hold on to those bedazzled new users, it's good to see renewed competition in a field with fewer and fewer participants.

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