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Saturday, September 13, 2014

Fashionistas respond to the Apple Watch

During the weekend, we told you to expect Apple to introduce its smartwatch on Tuesday because the tech titan had invited fashion bloggers and journalists to the event. Now that it is all over, and the Apple Watch has been unveiled, exactly what do the fashion conscious think about Apple's timepiece?
Fashionistas respond to the Apple Watch

The early word from Madison Avenue about the Apple Watch, is that it is too
masculine. This is a design flaw that could limit its appeal. Others
complained that the timepiece is less than revolutionary. One typical
response came from Roseanne Morrison, fashion director for The Doneger
Group. Morrison, a fashion consultant, was put off by the design. "It's
not pretty," she stated. "It's very future techno as opposed to feminine

Still, other fashion types said that they preferred the
design of the Apple Watch when compared to the timepieces produced by LG
and Samsung. The Watch still needs to be paired with an Apple iPhone in
order to perform some of its functions. Sensors on the device help
monitor the user's heart rate and pulse, and you can have navigation,
Apple Pay, animated watchfaces and much more, all on your wrist.
Starting at $349, the device comes in two different sizes (38mm and
42mm) and offers three different versions (sport, standard, and luxury).

The smartwatch market is expected to be a fast growing, but very
competitive one. According to Citigroup, sales are expected to go from a
range of $1.4 billion to $1.8 billion this year, to $10 billion in
2018. Not only is there competition for Apple from tech rivals like LG
and Samsung, watch makers like Rolex and Swatch are expected to get
"It is immaculate in terms of how function meets
design. The issue is really about how much people want to wear something
so clearly, essentially an amazing gadget."-Alexandra Shulman, Editor,
British Vogue

"The Apple Watch will be a status symbol to carry.
(The design is) generic in the sense of its flexibility and
individualization...(it is a) very masculine watch."-Eric Wilson,
fashion news director, InStyle Magazine
source: Reuters    

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