Thursday, May 09, 2013
Slacker Lures 6 million Listeners, Makes Profit
When Slacker launched its big software overhaul
in February, many were skeptical that a refresh could bring it back to
prominence. Apparently, all that doubt was misguided: Slacker says it's
racked up 6 million new listeners in the past three months, 3.5 million
of which are on mobile. They're more involved, too -- there are 100,000
new paying customers, iOS installs have tripled and members of all kinds
tune in for an average of 25 percent longer. And did we mention that
Slacker may even benefit from the rush? Where some peers face a constant
fight to stay above water
without enough premium customers, Slacker says both its ad-supported
free radio and paid on-demand service are profitable. While there's no
guarantee the company will hold on to those bedazzled new users, it's
good to see renewed competition in a field with fewer and fewer participants.
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