Nokia brand gone soon, the "Phone" in Windows Phone too

This will probably not surprise many, but it looks like Microsoft is seriously planning on 'sunsetting' the Nokia brand.

The software giant has so far continued to use the Nokia name for phones, most recently with the Lumia 830 and Lumia 730
that were officially unveiled last week. However, a new rumor claims
these two will be the last handsets to come with the Nokia brand on
them.

As
the image above shows (which is purportedly part of a leaked internal
document from Microsoft), starting with this year's "Holiday campaign"
the Nokia brand will be gone from Microsoft Mobile's devices. The same
won't happen with the Lumia brand, which will live on.

Interestingly, back in July a Lumia 830 render was leaked sporting "Nokia by Microsoft" branding
on the back, but the actual smartphone is just called Nokia. Perhaps
this was to be a transition strategy that Microsoft subsequently dropped
for whatever reason. So expect the next phones to come out of Microsoft
Mobile to be called either just Lumia something, or Microsoft Lumia.

The company also has similar plans for the Windows Phone name. In
this case, though, there will be a more gradual transition, during which
the "Phone" in Windows Phone will fade away - until eventually it won't
be there anymore. So Microsoft's mobile OS will be called Windows, just
like its desktop OS. Since the two still aren't the same thing, this
could of course confuse many people.

Microsoft is slowly integrating Windows Phone with desktop Windows
(or so it's been saying for a few years now), so at some point the
unified brand will make sense. Hopefully the timing will be right, as
apparently there will be no "Windows Phone 9" release. It will exist, of
course, but sans "Phone" in its name, as you might have guessed.

 - GSMArena.com news